# Local SEO Audit Checklist (2025)

Use this fillable checklist to assess your local visibility honestly—no hype. Print to PDF or keep as Markdown.

Business name: ____  Address/Service Area: ____  Phone(s): ____
Website: ____  GBP URL: ____  Review link: ____

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## 1) Google Business Profile (GBP)
- [ ] Owner access + 2FA
- [ ] Business name matches signage (no keywords)
- [ ] Address visible (storefront) or SAB with service areas
- [ ] Primary category: ______  Additional: ______
- [ ] Hours + special hours
- [ ] Messaging enabled (if staffed)
- [ ] From‑the‑business description added
- [ ] Services/Products added where relevant
- [ ] Photos: logo • cover • interior/exterior • team
- [ ] Posts cadence (1–2 / week)
- [ ] Q&A seeded and monitored
- [ ] Review policy (no gating) + response < 48h

## 2) Citations & NAP
- [ ] NAP on website footer/contact matches GBP exactly
- [ ] Tracking number policy (tracking as primary, main as additional)
- [ ] Profiles claimed: Apple • Bing Places • Yelp • LinkedIn • Facebook • Industry sites
- [ ] Duplicates found/merged • Legacy addresses/phones fixed

## 3) On‑Site Local Signals
- [ ] Contact page with full NAP, map embed, review link
- [ ] LocalBusiness/Organization schema • BreadcrumbList • FAQ where relevant
- [ ] Location/service pages have natural city context
- [ ] Fast, mobile‑first, secure (Core Web Vitals reasonable)
- [ ] Clear CTAs on service/location pages

## 4) Reviews Workflow
- [ ] Short review link generated and used responsibly
- [ ] Ethical request sequence (email/SMS) with team script
- [ ] Helpful, specific replies to all reviews
- [ ] Alerts across Google/Yelp/Facebook; weekly review of themes

## 5) Content & Local Links
- [ ] City/area guides or resources
- [ ] Local events, sponsorships, partnerships
- [ ] Case studies/testimonials or curated third‑party evidence with attribution
- [ ] Useful tools/resources pages

## 6) Tracking & Reporting
- [ ] GA4 + Google Search Console installed
- [ ] UTM links on GBP website/appointment/posts
- [ ] Call tracking configured (if used) with number consistency strategy
- [ ] KPIs defined: calls • directions • website clicks • forms • qualified leads • rankings
- [ ] Weekly check‑ins • Monthly rollups with method notes

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### Notes & Next Steps
- Priority 1: ______________________________________
- Priority 2: ______________________________________
- Priority 3: ______________________________________

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